Taco Bell mixes Mountain Dew and orange juice, calls it a breakfast drink
Business • September 2012 • Views: 1,703
Taco Bell doesn’t serve wake-up calls quite like anyone else - the fast food chain has added a soda and orange juice mix to its breakfast menu called Mtn Dew A.M.
The Mountain Dew and Tropicana concoction - think a non-alcoholic mimosa - joins the Mexican-style chain’s new A.M. Crunchwrap. The offering contains scrambled eggs, cheese, a hash brown and sausage or bacon rolled up in a tortilla.
Breakfast, which Taco Bell calls “FirstMeal,” is a growing segment of the fast-food cycle. McDonald’s and Wendy’s have ramped up their breakfast menus. Even IHOP is refocusing on the a.m. time period. At quick-service eateries, morning menus account for 92% of overall traffic growth in the last five years, according to research group Technomi
